Media biz veteran Mary Murcko has joined Fixated, an agency that provides support services for creators ranging from talent representation to creator economy support services.
Murcko has been tapped to steer the company’s global revenue organization, overseeing brand partnerships, direct media sales, podcast sales, clipping and other brand and sponsorship activities. Launched in 2024, Fixated is designed to be a next-generation talent agency plus production services plus distribution partner for promising creators emerging from the wild west of the creator economy.
Murcko reports to Zach Katz, Fixated’s CEO & founding partner, and Jason Wilhelm, president and co-Founder.
“Mary is exactly the kind of executive we look for at Fixated—strategic, entrepreneurial and relentlessly focused on growth,” Katz said. “She has repeatedly built modern revenue organizations, expanded commercial partnerships and helped media businesses evolve during periods of transformation. As we continue scaling our platform at Fixated, Mary’s leadership and experience will help us create even more opportunities for creators, brands and advertising partners.”
Wilhelm pointed to Murcko’s range of experience as being a good fit with Fixated’s mission to build a media firm for the creator economy generation.
