COL Group and CP Group are teaming on a partnership aimed at building up Thailand’s short-form drama business, linking creative training, local content production and distribution under a single initiative.

The deal centers on a talent incubation program the two firms will run jointly with an academic institution in Thailand, aimed at connecting new creative talent with the short-form entertainment sector. The companies said the effort is meant to widen the pipeline of talent feeding Thailand’s entertainment industry over time.

As part of the tie-up, the two companies will also work on what they’re calling a Thai Remake Collaboration, adapting select titles from COL Group’s and FlareFlow’s libraries specifically for Thai viewers. Rather than simple translation, the chosen stories will be reworked with Thai characters, settings and language, using AIGC-enabled production tools to support the localization process. COL Group is contributing its content library and short-form production know-how, while CP Group brings its local creator network and knowledge of the Thai market.

On the distribution side, FlareFlow will get a dedicated branded corner inside Tatang by TrueID, the short-form drama app run by True Corporation, part of CP Group. Called FlareFlow Mini, the corner is set to launch in September and will house FlareFlow’s vertical-drama catalogue for Thai audiences, with new titles added weekly.