COL Group has launched COL AI Studios, a new entertainment vertical designed to help platforms, studios and brands develop, test and scale content beyond traditional licensing deals.
The studio builds on a distribution network that now counts over 5,000 live-action titles, up from a base of just over 1,000 when the network first launched, with content sourced from the United States, Europe, Southeast Asia and China. COL AI Studios adds a development layer that can move proven IP and original concepts into animation, short-form and long-form series, advertising, branded entertainment and live action.
The launch comes as generative production tools make content creation faster and more accessible, a shift that has also driven a surge in programming built mainly for speed and volume. COL AI Studios is positioning itself differently, pairing established creative teams, commercially tested IP and audience data with what it calls responsible AI, aiming for stronger storytelling and franchise longevity rather than sheer output.
The company frames AI as one production method among several rather than a finished product, arguing it can help creators and partners test ideas and gauge audience response before greenlighting bigger-budget productions.
