The Asian Contents & Film Market (ACFM), the market of the Busan International Film Festival, will present InnoAsia 2026, its program built around the intersection of film and emerging technology.
This year’s participants include Amazon Web Services (AWS), Kling AI, Google DeepMind and Alibaba Group, alongside a range of other technology and content companies and startups. The program is built around a vision of cinema and technology developing side by side, with a scope that runs from brand-film partnerships to the fast-growing microdrama business.
ACFM and global marketing agency Innocean will co-host Cinema by Brand 2026, a new competition with the Producers Guild of Korea handling selection and production oversight. The platform links brand clients with filmmakers around the world to turn advertising messages into standalone films with real narrative ambition, rather than conventional commercials. This year’s contest calls for 20-minute short films built around Hanwha Group’s “Space Solar Power.” First-round picks arrive in early September, followed by final pitching later that month, with winners named during ACFM. Selected teams get production funding and will see their films shown to audiences in Korea and abroad. A market session will dig into what branded content means for the business and how the initiative came together, with participation expected from Hanwha, Innocean and the selected directors.
