The glowy K-beauty lip balm has an impressive and rather rare 4.7-star rating that speaks to its efficacy. People love how good this stuff feels and how long it lasts.

This ain’t our ’70s-bred Lip Smackers, folks; it lasts a good while on your lips and the results stick around when you wipe it off. People even say it beats out other brands like Ole Henriksen’s peptide lip treatment and the Summer Fridays lip balm.

The formula — dubbed “magic in tube for your lips” by one beauty — includes shea and murumuru seed butters to lock in moisture and create buttery, soft kissable lips. And, per more reviewers, you get to experience that feeling for a while before having to reapply.

“A little bit last[s] forever on my lips,” reviewer Casey Head vouches. “It’s super smooth without being sticky.”

Shopper Veronica adores how enduring this formula is for a busy day. “It stays put for hours without fading or smudging, allowing me to confidently go about my day without constantly reapplying,” she says. “This is especially handy when I’m out and about or attending events where I don’t have the time for frequent touch-ups.”