Perhaps it is appropriate that the last few days of Tim Cook’s leadership at Apple is marked by the return of Mac manufacturing to America in the form of the new Mac mini, which the company has promised it will assemble in the US this year. The company on Tuesday also introduced new Mac Studio models.
It’s a perfect footnote to illustrate the tremendous work Cook has done to balance sometimes opposing forces both within and outside the company. In this instance, it mirrors his difficult diplomacy to try to get Apple one the right side of the Trump Administration.
US officials have long wanted Apple to bring all of its product manufacturing back home. The company, in turn, has had to argue and cajole and show that this is simply not possible — because even if you built new factories today, you would not have sufficiently skilled employees to work in them tomorrow.
That reality has guided Apple in its approach to investing in US manufacturing. The company seeks to develop the most high-tech manufacturing in the US, while leaving more general product assembly elsewhere. This changes with the Mac mini, which is now the company’s flagship “Made in USA” product with final assembly in the US, replacing the now-discontinued Mac Pro. (Some components are made outside the US, but assembly has been promised at Houston.)
