The 7 Virtues Strawberry Jam Eau de ParfumThe 7 VirtuesFruity perfumes used to mean one thing: Big, bold and juicy. But as the category has exploded in popularity, so have the options. “Today’s fruity fragrances are very different from the fruity scents of the past,” says Adriana Medina, Master Perfumer at Givaudan. “Instead of being overly sweet, they're brighter, more sophisticated and incredibly natural. Consumers are looking for fragrances that feel joyful, optimistic and instantly uplifting, while still having elegance and depth. Fruit brings an immediate sense of freshness and vitality. Whether it's sparkling citrus, juicy berries, succulent peach or tropical fruits, these notes evoke sunshine, carefree moments and a sense of escape.”There are so many fruits having a moment this summer, but tropical fruits are particularly exciting right now. “Notes such as mango, guava, passion fruit, banana, pineapple and coconut bring a vibrant, multidimensional character that feels juicy, pulpy, colorful and naturally sensual,” says Matthieu Befve, Head of Fine Fragrance, Givaudan North America. “They have the ability to instantly transport consumers to a carefree, vacation mindset and evoke the feeling of endless summer. Beyond their exotic appeal, tropical fruits also bring a sense of optimism and indulgence that resonates strongly with consumers today. They make people feel good and that emotional connection is a big part of their current success.”Even better, there’s a fruity perfume out there to suit everyone’s tastes. “Fruity perfumes have evolved so much over the years, they are no longer just sweet or playful,” Befve says. “Today, they can be fresh, sophisticated, sensual, comforting, and elegant. If you’re looking for a more subtle fruity fragrance, look for compositions where the fruit is blended with florals, musks, or soft woods rather than taking center stage. Fruits such as pear, apple, fig, apricot, or blackcurrant can add brightness and texture without feeling overly sweet or gourmand. Whether you're drawn to juicy tropical fruits, crisp apples and pears, or more textured fruits like fig and lychee, there's a fruity fragrance for every personality and mood.”These are the best fruity perfumes to shop now:Chanel Coco Mademoiselle Crush Absolu Eau de ParfumChanel Chanel Coco Mademoiselle Crush Absolu Eau de ParfumThe latest creation dreamed up by Chanel In-House Perfumer Creator Olivier Polge is a new spin on a classic. The latest iteration of the amber juice features a lychee-grapefruit accord that adds zesty freshness to the signature Chanel floral notes of rose and jasmine for the heart, rounded out with vanilla, vetiver and patchouli. Deliciously deep and intense, it’s a perfume to be remembered. Complete the beauty vibe with its matching makeup collection, including an eyeshadow palette, lipstick, blush and nail polish. $195, chanel.comHeretic Blood Berry Eau de ParfumHereticHeretic Blood Berry Eau de ParfumIf you prefer your fruits to smell more sinister than sweet, then this is for you. As the name hints, this berry perfume, ensconced in warm, spicy notes like Damask rose, is best for after dark. $165, hereticparfum.comArmani Power of YouArmaniArmani Power of You“A recent launch that really stands out to me is Armani Power of You,” Medina says. “I love the way it showcases passionfruit—one of my favorite fruity notes—bringing a vibrant, juicy energy that feels both modern and sophisticated. Paired with the creamy elegance of tiare flower and the warmth of vanilla, it creates a fragrance that is luminous, addictive, and incredibly contemporary. It's a beautiful example of how fruity notes have evolved beyond simple freshness to become an integral part of rich, sophisticated compositions.” $138, sephora.comNette Mochi Banane Eau de ParfumNetteNette Mochi Banane Eau de ParfumMilky and spicy aren’t the first words that you’d expect to describe a banana perfume, but those are fitting adjectives for this unforeseen scent. Only slightly sweet, it was inspired by Nette founder Carol Han Pyle’s childhood in Hawaii, specifically the banana tree in her backyard, freshly made warm mochi and the native flowers on the island. The hero note is blue banana, a rare variety grown in Hawaii, surrounded by mochi accord, rice milk, white Hawaiian hibiscus and vanilla. $140, sephora.comJo Malone London Scarlet BeetrootJo Malone LondonJo Malone London Scarlet BeetrootOkay, so technically this one isn’t a fruit—it’s a vegetable—but somehow you’ll still want to smell like beets. Delightfully unique, it has an earthy, grounded vibe courtesy of the beetroot, contrasted with blackcurrant and patchouli. $92, nordstrom.comD.S. & Durga Debaser in BloomD.S. & DurgaD.S. & Durga Debaser in BloomThe fig-forward fragrance gets a floral makeover with gardenia, cream and white currant. But don’t let the new lighter, softer notes fool you—the scent still has that earthy magic that grounds it with an accord of cassette tapes for a touch of nostalgia. $225, dsanddurga.comBvlgari Eau Parfumée Thé ImpérialBvlgariBvlgari Eau Parfumée Thé Impérial Like a cup of hot tea with plenty of freshly squeezed lemon, this is bright, airy and light, but grounded by the tea. Made with 92% ingredients of natural origin, that combo is provided by Sri Lankan black tea and Italian citrus. $250, bulgari.comKrigler America One 31 Nouvelle EditionKriglerKrigler America One 31 Nouvelle EditionYou’ll be in good company when you wear this fresh spicy citrus perfume. Its first famous American fan was Ernest Hemingway and John F. Kennedy was an admirer of his writing and made the scent his signature too. The Nouvelle Edition was created for the 250th anniversary of the US, keeping its famous ebullient citrus soul, but adding a higher concentration of natural ingredients sourced from all over the world. $505, krigler.comYves Saint Laurent Beauty Black Opium Eau De Parfum Pink GlazeYves Saint Laurent BeautyYves Saint Laurent Beauty Black Opium Eau De Parfum Pink GlazeYSL’s iconic Black Opium is the olfactive gift that keeps on giving, this time with a strawberry twist. The caffeine fix of the OG is updated with black coffee, specifically bourbon vanilla absolute and woody ambers, as well as a natural strawberry extract to add a burst of brightness and jasmine sourced from YSL Beauty’s Ourika Community Gardens in Morocco. $150, ulta.comDaisy Mist by Marc Jacobs Tropical GlowMarc JacobsDaisy Mist by Marc Jacobs Tropical GlowLayering fragrances is always fun and the collection of Marc Jacobs Daisy Mists takes out all the guesswork. You can mix and match all four or play with the original Daisy. Tropical Glow is also perfect solo, with its blend of pineapple pulp, jasmine sambac and macadamia inspired by Daisy Wild. The mists can be spritzed onto hair and skin and leave lightweight hydration behind. $39, ulta.comTom Ford Taormina OrangeTom FordTom Ford Taormina OrangeIf you’ve been wanting to visit Taormina since that season of White Lotus, this eau de parfum will take you on an olfactive journey there. Like the addictive series, it immediately draws you in with the perfect blend for summer. It captures the citrus groves of Sicily with notes of blood orange and oakmoss. $300, sephora.comClean Reserve Sun-Kissed PapayaClean ReserveClean Reserve Sun-Kissed Papaya You know when you’re on a tropical getaway and the hotel has the freshest slices of papaya at the breakfast buffet? That’s exactly what this eau de parfum conjures. Bright and cozy, it recreates a fruity snack on the beach with its top notes of tropical fruits and sparkling mandarin; heart of coconut cream, jasmine and plum; and base of vanilla, sandalwood and tonka bean. $118, sephora.comGranado Yes, Nós Temos Banana!GranadoGranado Yes, Nós Temos Banana!When you’re eating anything that contains even the slightest bit of banana—think a tropical smoothie with half a dozen other ingredients—it often feels like the only thing you can taste is banana. The same sometimes goes for banana perfumes. But this one is surprisingly subtle—it takes a minute to register it’s a banana perfume, since it’s an unexpected interpretation of the fruit. French perfumer Ugo Charron smelled many varieties of bananas in Brazil and landed on a greener version that’s not easily found stateside, which explains why it’s more nuanced. The perfume is rounded out with peach blossom, fig, iris, hay, musk, sandalwood and cedar. $165, granado.usEllis Brooklyn Isla Sirena Eau de ParfumEllis BrooklynEllis Brooklyn Isla Sirena Eau de ParfumMermaids are the muse behind this zesty solar scent and it’s easy to see how—notes of fresh coconut water, lime, banana, papaya and vanilla will have you imagining the beautiful mythical creatures splashing along a tropical beach whenever you spritz it on. $115, ellisbrooklyn.comThe 7 Virtues Strawberry Jam Eau de ParfumThe 7 VirtuesThe 7 Virtues Strawberry Jam Eau de ParfumReminiscent of fresh jam made straight from the garden, you’ll want to spread this over a piece of toast. Sweet and sticky, it melds strawberries with pistachio and whipped vanilla marshmallow for a gourmand goody with serious staying power that practically begs to be layered. $94, the7virtues.comJuliette Has A Gun Banana RushJuliette Has A GunJuliette Has A Gun Banana RushNext time you have a hankering for caramelized bananas, spritz this on instead. It practically has the same exact ingredients: banana, maple syrup, coconut, frangipani flower, vanilla and sandalwood. It’s as sweet as it sounds, with a touch of florals and woods to keep it from smelling too edible. $150, sephora.comLuseta Brazilian Sun Hair & Body MistLusetaLuseta Brazilian Sun Hair & Body MistFor a quick refresh—and sweet smell of summer—spray this mist all over. The formula is designed to refresh skin and hair while enveloping it in a feel-good scent. This solar citrus spotlights coconut and vanilla for a mini beach escape. $16, lusetabeauty.comCoach Cherry ParfumCoachCoach Cherry ParfumSomething about this perfume gives it a throwback vibe—maybe it’s the fact that it’s a little sultry and a little sweet, or its playful spirit. The cherry charm on the bottle wraps it all together. The top notes of cherry and mandarin mix with pink pepper for a kick, with a heart of jasmine sambac, magnolia and rose, and a base of patchouli, tonka and Ambrofix for depth. $142, ulta.comBath & Body Works Fruit Fusion Watermelon Whirl Perfume MistBath & Body WorksBath & Body Works Fruit Fusion Watermelon Whirl Perfume MistBring some summer into your life whenever you spritz on this perfume mist that can be used on the body and hair. Fresh and dewy, notes of juicy watermelon are blended with sugared berries, peony, vanilla and blonde woods. Bonus: It comes with a cute watermelon charm that can be worn elsewhere once the mist is finished. $18, bathandbodyworks.comTOCCA Pear Provencale Hair & Body MistTOCCATOCCA Pear Provencale Hair & Body MistYou’ll want to reach for some fresh fruit whenever you mist on this bright, beautiful medley of green pear. Inspired by the orchards of Provence, the mist is completed with pomarose, grapefruit zest, cassis and sandalwood. $38, tocca.comOdele Grapefruit/Orange Peel Hair + Body MistOdeleOdele Grapefruit/Orange Peel Hair + Body MistAn instant mood boost, this cheery citrus is deliciously grapefruit-forward. Mandarin orange, bitter orange peel, bergamot and lemon balm round out the airy mix, adding a touch of sweetness. The light blend makes it easy to layer. $16.99, ulta.comFable & Mane Kerala Coconut Hair & Body MistFable & ManeFable & Mane Kerala Coconut Hair & Body MistThe Ayurveda-forward hair line expands into scent with their first collection of hair and body mists and Kerala Coconut will whisk you away to India’s tropical coast. In addition to top notes of papaya and coconut water, the breezy blend is rounded out with a heart of tiger orchid and jasmine sambac, with a base of vanilla and cedarwood for a dash of floral sweetness. $29, sephora.comBeauty Pie Stole the Morning Eau de ParfumBeauty PieBeauty Pie Stole the Morning Eau de ParfumYou know that feeling when you’re sitting in a garden on a late summer afternoon and the light is just right and you don’t want the season to end? That’s exactly what this bottles up. Bright and effervescent, it’s soft and sweet, with a touch of florals and earthiness, courtesy of jasmine, lemon, pear, rhubarb, carrot, peppermint, patchouli and tonka bean. $75, beautypie.comViktor & Rolf Bonbon Berry JellyViktor & Rolf Viktor & Rolf Bonbon Berry JellyLike pink jelly sandals in fragrance form, it’s fun and bright, and simply screams summer. Reminiscent of biting into a juicy raspberry gummy candy, it spotlights notes of raspberry, peony and blackcurrant. $100, ulta.comLancôme La Vie Est Belle L’elixir Very CherryLancômeLancôme La Vie Est Belle L’elixir Very CherryLa Vie Est Belle has become a modern staple and now it’s getting a very cherry makeover with the latest flanker. Notes of black cherry mingle with violet leaf absolute and an oud accord for a deliciously deep scent that is sophisticated with a dash of whimsy. $172, lancome-usa.comMugler Starlicious Pineapple Musk Eau Gourmande Fragrance MistMuglerMugler Starlicious Pineapple Musk Eau Gourmande Fragrance MistIt’s fitting that this hair and body mist contains shimmer, since the scent itself has a sparkling effect. The combination of a pineapple accord, coconut and musk leaves a gorgeous glow on the skin while infusing it with the scent of a poolside cocktail. $49, mugler.comEllis Brooklyn Miss Strawberry Perfume MistEllis BrooklynEllis Brooklyn Miss Strawberry Perfume MistThink more strawberry shortcake than strawberry patch with this dessert-esque perfume mist. Strawberry nectar, acai berry, blackcurrant and cherry blossom mingle with peony for a touch of florals and matcha tea for earthiness, grounded by hinoki wood, sandalwood and musk. $26, ulta.comPhlur Cherry Stem Eau de ParfumPhlurPhlur Cherry Stem Eau de ParfumA deeper and darker take on cherry, think less of an ice cream sundae topper and more of a cherry juice-laced smoky cocktail. Blacky cherry and plum nectar notes are balanced with leather, citrus and jasmine to draw people in. $99, phlur.comRare Beginnings Eau de ParfumRare BeautyRare Beginnings Eau de ParfumSelena Gomez said she wanted this perfume to live up to the feeling of possibilities and this bright, sweet fruity floral certainly achieves that message of optimism. It’s easy to see how new beginnings are its muse, with pear nectar, gardenia, jasmine and vanilla creating a cozy, creamy cocoon of scent. Also inspiring: The bottle was designed with accessibility in mind to make it easier to spritz. $78, sephora.comValentino Golden Coconut Perfumed Hair & Body MistValentinoValentino Golden Coconut Perfumed Hair & Body MistYou’ll certainly feel golden with this lightweight hair and body mist that can be worn solo or layered with others in the collection. It’s part of the Born in Roma Summer Fair collection that looked to a sun-drenched Roman carnival for inspiration. A clean air accord and solar flowers complete the coconut scent. $49, ulta.comSSAINT Velvet Bloom Eau de ParfumSSAINTSSAINT Velvet Bloom Eau de ParfumLike the fading light on a late summer afternoon, this sweet scent is all about transitions. Reminiscent of the fresh air between the start and end of summer, it opens with peach, blackcurrant and green notes, weighted with a heart of roses and iris, and cedar, pepper, orris and musk for the base. $139, revolve.comLe Monde Gourmand Banane Délice Eau de ParfumLe Monde GourmandLe Monde Gourmand Banane Délice Eau de ParfumWhen you don’t want summer to end, this scent will put you in the middle of the season with its nostalgic, yummy notes. Whipped banana milk, coconut solar and sugared musks make for a sweet treat. $28, gourmandbeauty.comD’Orsay Holy Berry Extrait de ParfumD’OrsayD’Orsay Holy Berry Extrait de ParfumFor a less obvious take on a fruity perfume, Holy Berry is smoky and woodsy, but still delivers with a strawberry milk accord. That’s balanced with cardamom, iris, jasmine, a white oud accord, vanilla, sandalwood and amber. $240, fwrd.comGap Beauty Harmony Eau de ParfumGap BeautyGap Beauty Harmony Eau de ParfumAttention all 90s kids: Gap Beauty is back, returning with old favorites and a new scent too: Harmony. Sweet and whimsical, it gets the nostalgia going with notes of apricot nectar, gardenia and amber. $52, gap.comCLEAN Papaya Paradise Hair & Body Perfume MistCLEANCLEAN Papaya Paradise Hair & Body Perfume MistBright and light, this hair and body mist does so much more than transport you to a tropical getaway, with notes of papaya, mango and creamy coconut. The formula is spiked with the brand’s exclusive HydroCrown to deliver major hydration to skin and fight frizz. The sustainable ingredient is sourced from upcycled pineapple crowns. $36, cleanbeauty.comParfums de Marly Athénais Eau de ParfumParfums de MarlyParfums de Marly Athénais Eau de ParfumDeliciously decadent, this belongs at a French court, making it clear that Madame de Montespan, the mistress of Louis XIV who was known the true queen of Versailles, is its muse. Known for her power and influence, the perfume reflects that with bold, juicy notes that are sophisticated head-turners like neroli, bergamot, yuzu, orange blossom, sambac jasmine, vanilla and amber. $410, parfums-de-marly.comThe Nue Co. Good Spirits Joy Eau de ParfumChris Howlett PhotographyThe Nue Co. Good Spirits Joy Eau de ParfumIf you mixed a tropical cocktail with a margarita, you’d get Good Spirits. Tropical getaway vibes courtesy of coconut water, passionfruit and orange mix with smoky mezcal and sandalwood for an enticing study in contrasts. $125, ulta.comTom Ford Figue Erotique Eau de ParfumTom FordTom Ford Figue Erotique Eau de ParfumTom Ford has a knack for turning fruits into sensual perfumes and now the fig is getting that treatment. The Kadota fig takes center stage of the luscious perfume, with green and resin notes adding brightness and depth. $405, sephora.comREPLICA Maison Margiela Chasing Sunsets Eau de ToiletteREPLICA Maison MargielaREPLICA Maison Margiela Chasing Sunsets Eau de ToiletteThe name sums it up perfectly: It’s like basking in the last rays of the sun during golden hour on a beach in Brazil—you can almost hear Bossa Nova and the waves crashing. The rich warmth is courtesy of mango, spicy cardamom, white solar flowers and sandalwood. $170, maisonmargiela- fragrances.usKate Spade Pop Eau de ParfumKate SpadeKate Spade Pop Eau de ParfumThe hot pink juice perfectly sums up its scent: Joyous and bright. The fruity floral is an instant mood booster with notes of blood orange, mandarin, raspberry, jasmine, lily of the valley, cedarwood and white musks. $104, ulta.comDae Dream Veil Hair + Body Fragrance MistDaeDae Dream Veil Hair + Body Fragrance MistIf you can’t get enough of Dae’s signature warm citrus scent when you suds up in the shower, you can wear it anytime with their hair and body mist. Notes of citrus, orange blossom and vanilla make for a sweet scent reminiscent of summer, while botanicals sourced from the desert and cactus water provide hydration. $24, sephora.comMary Kay Confidently You Eau de ParfumMary KayMary Kay Confidently You Eau de ParfumCreated to celebrate all women, it brings confidence with every spritz. The versatile fruity floral can easily be worn day or night, with top notes of pear, mandarin and bergamot; a heart of rose, jasmine and cassis bud; and a base of amber, sandalwood and vanilla. $55, marykay.comCLEAN Sugar-Coated Eau de ParfumCLEANCLEAN Sugar-Coated Eau de ParfumImagine pulling off tufts of cotton candy and eating the spun sugar treat under a bright sun—that’s what this scent evokes. Luminous, effervescent and a little musky, it has an undeniable sparkle that will have you reaching for another spritz. $48, ulta.comPhlur Mrs. Smith Hair & Body Fragrance MistPhlurPhlur Mrs. Smith Hair & Body Fragrance MistHow about these apples? Granny smith apples are the hero note in this crispy scent. The fruit forward mist also features top notes of pear and watermelon; a heart of apple blossom, violet and pink lady apple; and a base of pink praline and musk nectar for a sweet treat. $28, phlur.com