The generative AI boom brought us “vibe coding,” and then eventually “vibe directing.” Now, a new entry: vibe…game development?
It’s the idea behind Series Entertainment’s “RUN,” a new platform that lets users create new games while shortening the typically months- or yearslong window for building them down to days. The platform, which is now in beta, aims to give its users a one-stop shop to create games and publish them for mobile and web platforms, with support for TVs and Steam coming soon, and monetize them. Series has already sourced roughly 5,500 creators during its alpha phase, many of whom have participated in the company’s “Game Jams,” where creators build games while trying to win cash prizes.
RUN is the brainchild of Series founder and CEO Pany Haritatos, a former gaming executive at companies such as Snap and Zynga, who tells Variety the goal is to make it easier for creators to “earn a living from my passion and sort of bringing my visions to life – but do that in hopefully a week or two.” As part of RUN’s launch, the company is launching a $1 million Content Support Fund to help provide creators with the financial resources, education and tools to help bring ideas to life.
