California promised consumers an easier way to protect their personal data. Since 2024, the Delete Act has required the state registration of data brokers — businesses that collect and sell personal data from our digital footprints — and it also mandates they give consumers a way to request their data be deleted and report how many requests they get.But, a new Stanford report shows registered data brokers are largely ignoring the laws. Jennifer King, privacy and data policy fellow at Stanford's Institute for Human-Centered AI, says only 9% of data brokers are in compliance.More on this“Regulating Data Brokers in the Age of AI: A California Case Study” from Stanford’s Institute for Human-Centered AI“About DROP and the Delete Act” from the California Privacy Protection Agency
California's data and privacy laws aren't being followed
The state's Delete Act was supposed to give Californians a one-stop-shop to request their online information be deleted. But only a minority of registered data brokers are abiding by those laws, says Jennifer King, privacy and data policy fellow at the Stanford University Institute for Human-Centered AI.
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