Researchers conduct routine product testing work at a lab owned by Shandong Hongjitang Pharmaceutical Group Co Ltd in Jinan, Shandong province. [Photo provided to chinadaily.com.cn]
Shandong Hongjitang Pharmaceutical Group Co Ltd, a 119-year-old traditional Chinese medicine company based in Jinan, Shandong province, is expanding its reach among younger consumers as growing health awareness and changing lifestyles create new demand for traditional remedies and wellness products.
Yan Hu, the group's president, said young people are paying greater attention to health at an earlier age, creating new opportunities for the industry.
Ejiao, a traditional Chinese medicine made from donkey-hide gelatin and once largely associated with older consumers, is gaining popularity among younger consumers, said Yan.
Smaller packages, ejiao cakes, powders, herbal teas and other convenient products are helping traditional remedies fit more easily into modern lifestyles.
