Whal Myung Su digestive medicine (Dongwha Pharm) Dongwha Pharm said Thursday it will take its 129-year-old Whal Myung Su digestive medicine overseas under a new brand, K.O.D, enlisting K-pop group Cortis to promote the product globally.Short for Korea Original Digestive, K.O.D adapts the taste and ingredients of Whal Myung Su for overseas consumers while drawing on the heritage of one of Korea’s best-known digestive medicines.K.O.D will debut at Korean pharmacies and duty-free stores this month before entering US supermarkets, pharmacies and Olive Young stores in September. Dongwha Pharm will also open an official brand store on Amazon. An image from K.O.D’s global campaign with Cortis (Dongwha Pharm) The global campaign positions K.O.D as an after-meal companion to Korean cuisine under the message, “A new cultural code for enjoying K-food.”Dongwha Pharm selected Cortis as its global model, citing the K-pop group’s youthful image and international following. Campaign videos show the members enjoying Korean food and taking K.O.D afterward, with messages including “Taste K.O.D after your meal” and “A refreshing finish for us, K.O.D.”The company plans to follow the initial advertisements with short-form and behind-the-scenes videos, pop-up events at overseas supermarkets and other promotional campaigns.“K.O.D offers a new after-meal experience that pairs naturally with Korean food, backed by Whal Myung Su’s 129-year history,” a Dongwha Pharm official said.“Together with Cortis, we will spread the message that ‘K-food goes with K.O.D.’”