Raff raises $1.7 million to bridge online brands with physical retail

Saudi Arabia-based retailtech startup Raff has raised $1.7 million in a pre-seed round led by Vision Ventures, with participation from 500 Global, Palm VC, Oqal Group, Salla co-founder Salman Butt and other investors.

Founded in 2024 by Ali Al Qudah and Abdul Kareem Munla, Raff operates a technology platform that connects consumer brands with retailers, digitising distribution, inventory management, order fulfilment, payments and other commercial operations.

The funding will be used to support Raff’s expansion across the GCC, accelerate product development and strengthen its AI capabilities.

Press release:

Raff, a Saudi-based technology platform simplifying distribution and inventory management by connecting consumer brands directly with retailers, today announced the closing of its $1.7 million pre-seed funding round, led by Vision Ventures, with participation from 500 Global, Palm VC, Oqal Group, Salman Butt (Co-founder of Salla), among others.