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Startup Revora has raised $2 million in a seed round as it shifts from functioning as a conversational commerce tool to an AI operating platform for ecommerce merchants, according to a press release issued by the company.

The seed funding round was co-led by i2i Ventures and Oraseya Capital, with participation from Anchorless Bangladesh, Conjunction Capital, F6 Ventures, Hi2 Global, Orbit Startups, as well as strategic angels and operators from Bolt, Mubadala and EY, the press release said.

The company’s proceeds from the seed funding round would primarily go towards growth in Saudi Arabia, Revora’s largest and fastest- growing market, and into the product, as the company builds for a future where more of buying runs through AI, it added.

Formerly known as MyAlice, Revora was co-founded by Shuvo Rahman and Daniyal Baig.