FIBA and L1VE Agree to Exclusive 3x3 Basketball Immersive Live Rights Deal
The three-year deal brings on board a new class of media rights built around social presence.
FIBA has agreed an exclusive immersive live rights deal for 3x3 basketball with L1VE, covering the FIBA 3x3 World Tour, Women's Series and World Cup, which will bring fans from around the world together and closer to the action in real time.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260825602596/en/
Immersive live rights are a new class of media rights, and allow FIBA’s 3x3 basketball events to open an additional platform that complements existing broadcast and streaming activities. It creates a new engagement opportunity for fans who cannot be inside the venue, giving them a new way to experience the live event.
