Some of our resellers run the platform under their own brand. Their customers build apps on infrastructure that says someone else's name everywhere — the reseller's, not ours.
From a distance, that looks like a feature you add: swap the logo, change a color, done. From inside, it's the opposite kind of work. White-label is a subtraction job: finding every place your own name hides in your own product, and taking it out. There are hundreds of those places. Nobody's list is ever quite finished — a product that keeps shipping keeps creating new spots for a name to leak into.
Why resellers ask for this — and how the ask went from a fear to a claim — is a story Jérôme tells. This is the engineering half: what honoring the ask actually takes.
Three of them, picked because each teaches something.
The email you didn't sign
