Kao Steps Up EMEA Skincare Growth with Curél Launch in the Nordics

Kao Steps Up EMEA Skincare Growth with Curél Launch in the Nordics

Kao continues its strategic expansion of its cosmetics business by launching Curél, Japan’s No. 1*1 skincare brand for sensitive skin, in four Nordic countries: Sweden, Norway, Denmark and Finland.

Curél will launch exclusively at KICKS and Matas in the Nordics.

This launch marks a step in Curél’s global growth strategy, with Europe positioned as a priority region.

Kao Corporation (TOKYO:4452), a Japanese consumer goods manufacturer known for brands including John Frieda, Bioré, SENSAI and Molton Brown, today announced that its global skincare brand, Curél, will launch across the Nordics in September 2026. The launch further strengthens Kao’s skincare portfolio in Europe and reflects the company’s broader cosmetics growth strategy, with Curél, SENSAI, and Molton Brown among the six focus brands driving Kao’s global expansion.