Today, we announce the launch of the Edits Film Festival — an initiative that invites content creators across India to showcase their creativity through Reels made on Edits, while spotlighting the many new features the app has introduced this year.
The Edits Film Festival is a first-of-its-kind celebration that challenges creators to transform their everyday, unpolished footage into short, cinematic Reels using Edits, Instagram’s standalone video creation app. Whether it’s an accidental clip, a throwaway shot, or a moment you never thought was worth sharing — this is your chance to turn it into something extraordinary. Over the next 45 days, creators can submit original Reels made entirely on Edits, with a jury of leading creators, actors, and film voices selecting the most distinctive entries.
“India’s creator community is redefining storytelling every day, and the Edits Film Festival is our way of celebrating that spirit. We want to empower creators to see the cinematic potential in their everyday moments and use Edits as their creative studio to bring those stories to life. This festival is a stage for fresh voices and bold ideas — all made on Edits.” — Ankit Rihal, Head of Global Partnerships, Meta, India
