News
The mental health services platform hopes its national debut shifts the narrative around when to get help.
by Leslie Blount August 24 2026
For its national brand campaign debut, Grow Therapy is eschewing the traditional mental health marketing playbook and encouraging people to sing a different tune when it comes to mental health care.
Based on a national survey revealing 73% of adults believed they could self-treat their mental health by “handling” their emotions and behavior, the mental health services platform released Key Change, a series of four films featuring individual protagonists voicing the emotional progress and self-awareness they have garnered through therapy and song.
