Flexing their soft side: Strava leans into strength and recovery with Carl Radke

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The fitness app hosted a “Soft Summer” event at the 'Summer House' star’s nonalcoholic Greenpoint bar, highlighting its expansion into strength.

by Jess Ruderman August 24 2026

Harder, better, faster, softer? Fitness tracking app Strava is entering its soft and strong era with the help of Summer House star Carl Radke.

While running culture is typically associated with “harder, faster, longer,” Strava wants its users to know that it’s equally interested in the softer side of their lives, CMO Louisa Wee said.