Artificial intelligence has entered a new phase. The conversation is no longer about whether organizations should adopt AI.
Across industries, businesses are already experimenting with AI to automate tasks, improve productivity, and create better customer experiences. The real question now is how do we move from experimentation to enterprise-wide transformation that delivers meaningful business outcomes?
At SAP, our answer is clear: the next wave of transformation will be driven by Industry AI. This belief is also reflected in the evolution of our own organization, as Customer Innovation Services evolves into Customer Industry Solutions. This is more than a name change; it represents an expanded mission and a recognition that the future of enterprise AI will be shaped by the combination of technology, deep industry expertise, engineering excellence, and customer-centric innovation.
The opportunity ahead is immense. Analysts estimate that generative AI alone could create between $2.6 trillion and $4.4 trillion in annual economic value globally, while global spending on AI is projected to exceed $630 billion by 2028. Yet, realizing this value will require enterprises to move beyond experimentation and deploy AI in ways that are deeply relevant to their industries.
