Morrisons has pledged to match prices with its rivals on hundreds of products, as the debt-ridden grocer ramps up an emerging price war.
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The Bradford-based chain will be hoping its pricing strategy can help drive a recovery in its share of the UK grocery market.
It comes two years after the supermarket first launched a price match against hundreds of Aldi and Lidl products
It comes two years after the supermarket first launched a price match against hundreds of Aldi and Lidl products
The price pledge at Morrisons covers products like bananas, tomatoes, carrots, bread, butter and chicken fillets.
Retailer faces high debt repayments after selling petrol forecourt business last year
In order to compete, Morrisons has announced a further 2,500 price cuts in January
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