Sui-Lee WeeAug 24, 2026 – 4.00pmShein was once one of the most talked-about companies in retail. It could spot what Generation Z wanted and, within days, turn those trends into $US10 ($14) mesh dresses and $US5 crop tops. Its clothes were so cheap, and its churn of new styles was so relentless that #Sheinhaul became a phenomenon on TikTok. Shein overtook bigger rivals like Zara and H&M, started planning an initial public offering and, at one point, was valued at nearly $US100 billion.Now the buzz has faded.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles