Inspire Entertainment Resort said Monday it is working with JYP Entertainment and Hearcycle to improve hearing access at Inspire Arena in Incheon. The project uses Auracast wireless technology to send concert audio directly to hearing aids and cochlear implants. Inspire will provide a skybox for dedicated listening and help install transmitters and operate the system on site. The partnership began with performances by JYP artists including 2PM and DAY6 member Young K and will continue through the second half of the year.

Inspire Arena in Incheon / Courtesy of Inspire Entertainment Resort

For concertgoers who struggle to hear, the roar of a crowd can make a performance harder to follow — but a new partnership is testing technology designed to make live music more accessible.

Inspire Entertainment Resort said Monday that it is working with JYP Entertainment and Hearcycle to improve hearing access at Inspire Arena in Incheon.

The initiative is part of Inspire’s environmental, social and governance project "Sound Beyond Hearing," aimed at creating a more inclusive concert environment.