Da Han. Image Credit: BYD
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BYD launched the new Da Han last week as a global flagship-level sedan. This is not just an evolution of the Han and BYD brand. The Da Han challenges and, in many ways, beats top models from global premium automakers.
The original Han was one of the first competitive, electrified offerings from a Chinese brand in the 200,000+ RMB (~$29k+) price range, previously dominated by JV gasoline cars. While not perfect, the original Han challenged long-established Western brands. The Han quickly became the car of choice for premium car services. The current Han EV has dropped in price to 179,800-187,800 RMB, likely to help clear inventory, as many anticipate this model will be discontinued in China soon. The newer Han L is priced from 219,800 to 279,800 RMB, which overlaps the Da Han model, and many are anticipating this model will also be discontinued in China. However, while the pricing and name might be similar, BYD’s latest Han model, referred to as the Da Han on their website, is elevating the brand to a new level.
