A new book, The Art of Enduring: How Great Companies Turn Crisis into Opportunity, examines how five Indian companies turned disruption into an opportunity to build businesses capable of enduring and compounding over the long term.
Co-written by authors and investors Saurabh Mukherjea and Salil Desai, the book analyses how some of India's leading companies navigated a series of disruptions between 2015 and 2025, including demonetisation, the rollout of GST, the COVID-19 pandemic, trade wars, and global supply-chain disruptions.
It is schedule to release on September 14 under Penguin Random House India's 'Business' imprint.
"In The Art of Enduring, we check-in on the continued success of the companies profiled in 2016 and decode five more Indian companies which have successfully overcome formidable odds to build powerful franchises," the authors said in a statement.
Mukherjea and Desai begin their analysis with India's 500 largest companies and identify businesses that outpaced the country's GDP while generating returns on capital of more than 15 per cent annually over a period of one-and-a-half decades.
