Genesis said the GV90 Neolun in San Francisco uses hidden structural reinforcements to keep safety high despite its pillarless coach-door design. The luxury SUV replaces the conventional B-pillar with the Arch Gate system and a hidden B-pillar structure. Genesis also said the vehicle has a hidden roll cage, a roof airbag, and reinforced rollover protection.
The Genesis GV90 Neolun is on display at the Palace of Fine Arts in San Francisco, Wednesday (local time). Courtesy of Genesis
SAN FRANCISCO — Genesis has engineered the GV90 Neolun with a string of hidden structural reinforcements to ensure top-level safety despite the absence of a conventional B-pillar, executives from the luxury carmaker said Thursday (local time).
The GV90 Neolun features the Arch Gate, a world-first independently opening coach-door system that eliminates the conventional B-pillar between the front and rear doors, creating a wide, unobstructed opening.
Removing the visible pillar, however, does not mean sacrificing structural strength, according to Lee Dae-hee, head of Genesis’ body design group.











