In August, I published a number on my studio’s website: we had been named unprompted in 14 out of 18 blind answers across ChatGPT, Perplexity, and Gemini.

It was wrong.

And the way it was wrong turned out to be more valuable than the number itself.

What I did

I wrote a set of questions and pasted them into a single session on each engine. Most of the questions never mentioned my studio by name. Two of them did, because I also wanted to check whether the engines had the facts right.