A free AI visibility score is auditable only when you can inspect the prompt, engine, raw answer, date, and denominator. Treat the score as a test result, not a property of your brand. This tutorial builds a six-check control you can run by hand, store as plain data, and compare with any tool's output.
The workflow takes three buyer questions, runs them in two AI surfaces, and records the six answers without trying to force agreement. It will not estimate your entire market. It will tell you whether a dashboard's headline number has enough evidence to be investigated.
What does an AI visibility score measure?
An AI visibility score usually summarizes brand presence across a defined set of generated answers.
That definition contains the trap: the question set is part of the metric. So are the engine panel, run date, session state, retrieval mode, and rule used to count a “hit.” Remove those inputs and the number is not reproducible.
