By LIU MINGTAI in Changchun and ZHOU HUIYING |
China Daily |
Qiu Xiandong, president of State-owned carmaker FAW Group, elaborated on the technical development strategy of the Hongqi brand at a technology conference of the group, which kicked off in Changchun in Northeast China's Jilin province on Friday.
The strategy establishes value anchors through five major dimensions: safety, intelligence, energy-saving, health and beauty, defining the value pursuit of the Hongqi brand.
"In the future, safety will extend from single-point protection to an all-scenario, full-lifecycle safety system and intelligence will evolve from single-function intelligence to whole-vehicle active intelligent coordination," said Qiu. "Energy-saving will expand from single-item energy saving and emission reduction to full-chain low-carbon collaboration, while health will extend from in-car environment health to a full-journey physical and mental comfort experience."
