Heineken is building on a decade-long partnership with Lagos Fashion Week as the annual fashion platform returns, using fashion, music and nightlife to deepen its engagement with Nigeria’s growing creative economy.
The beer brand marked 10 years of its association with Lagos Fashion Week at the 2025 edition, a relationship that has coincided with the growth of Nigeria’s fashion industry and the emergence of Lagos as a major African creative hub.
A major highlight of last year’s edition was Heineken’s “City of Cities” showcase, which positioned Lagos itself as the inspiration for a collection that brought together fashion, music, dance and other forms of cultural expression.
The showcase featured a 46-piece collection curated by Omoyemi Akerele and presented designs from leading African designers. The collection incorporated materials and techniques including raffia, sequins and hand-beading, reflecting different elements of Lagos’ visual and cultural identity.
The event also extended beyond the runway, with the LOUD Urban Choir opening the performance with a choral interpretation of Lagos before a dance tribute to Afrobeat pioneer Fela Anikulapo-Kuti.
