Asa Asika entered Nigeria’s entertainment industry as a teenager. More than a decade later, he has built his premier African entertainment, talent management, and music publishing agency, The Plug, into a wider entertainment business spanning artist management, sports, and hospitality.
In this edition of Meet the Founder, Asa Asika discusses the lessons of managing one of Africa’s biggest artists, Davido, why African ownership is the next frontier for Afrobeats, and his ambition to make The Plug one of the companies people remember as having pushed African entertainment forward.
Asa Asika started working in entertainment as a teenager and has since built The Plug into a diversified entertainment business.
He believes infrastructure and African ownership will determine the next phase of Afrobeats’ global growth.
After helping build Davido into one of Africa’s biggest global music stars, Asika says the focus has shifted from creating a career to building a lasting legacy.
