Chairperson of Transcorp Hotels Plc, Avon Healthcare Limited and Heirs Insurance Brokers, Dr Awele Elumelu, has urged young African entrepreneurs to believe in their potential, saying the continent is home to world-class talent capable of competing globally when provided with the right support, training and access to capital.

Speaking while addressing young entrepreneurs at an event, Dr Elumelu cited the growing global recognition of African creatives as evidence that the continent’s talent can excel on the world stage.

Using music as an example, she recalled her family’s excitement over a Beyoncé album featuring African artistes, including Tiwa Savage, Burna Boy, Yemi Alade, Shatta Wale and others, describing the collaboration as a powerful demonstration of Africa’s immense potential.

She said, “Our own homegrown African talent, sharing the stage with the biggest pop star in the world, is an amazing testament to the immense potential of African entrepreneurs individually and as a collective.”

According to Dr. Elumelu, the success of African musicians on global platforms reflects what is possible across other sectors of the economy. “With the right push, the right resources and the right environment, young entrepreneurs can compete on the world stage,” she said, adding that the same level of excellence exists in agriculture, information and communications technology (ICT), fashion, healthcare and other industries.