DRX built its name inside competitive gaming, growing into one of Korea‘s most recognized esports organizations with a young, globally engaged fan base. Now the group is betting that base can carry it somewhere new: a broader digital entertainment business spanning K-dramas, game publishing and original content IP.
“I think the timing feels right because the way people consume entertainment has already changed,” Can Yang, DRX co-CEO, tells Variety. “Our audience moves very naturally between esports, games, streaming and other forms of content, so we do not see these as completely separate businesses.”
Leading that push is WebsCreative, a DRX subsidiary since 2022. The unit started out primarily as a marketing shop, with more than 20 years running film and streaming campaigns, before moving up the chain into game publishing and, in the past few years, into developing, investing in and producing content of its own. DRX intends to put fresh capital behind the unit, building out its content team and sharpening its capacity to source, back and deliver entertainment projects.
The clearest sign of that ambition is a pair of unannounced K-drama projects DRX has signed agreements around. “There are two projects, and both are now fully cast,” Yang says. “The casts are made up of actors who are very well known in Korea, and in both cases the broadcasters taking and airing the content are the ones behind some of the biggest successes in Korean drama. So there is a lot of expectation around them.”
