The budget supermarket has a new 'rule' coming into force soon14:24, 21 Aug 2026Aldi shoppers might need to be quick later this month, as the budget supermarket prepares to cap the number of times customers can buy a specific item. The new 'rule' announcement comes as Aldi says the viral Le Grand Poulet Rosé Magnum is set to fly off the shelves.‌Better known online as 'Chicken Wine', the 1.5 litre bottle is set to sell for £9.99 during a limited-time window from August 27 to September 2. The retailer says customers will be limited to three bottles each during the promotion, in a move likely aimed at stopping shelves being cleared by early birds.‌The wine has already caused a stir this summer, with wine judge and 'Mistress of Wine' Sam Caporn praising it on Instagram. She called it a "gorgeous magnum" and "even more of a winner".‌Aldi describes the pale peach-pink rosé as light and dry, with zesty citrus and red-berry aromas and a crisp finish. It’s being pitched as an easy-drinking pick for end-of-summer get-togethers when you want plenty to pour without constantly opening new bottles.The wine is already in Aldi stores now, but the special deal that cuts the cost of a bottle only lasts for a week. As ever with Aldi specials, when it’s gone, it’s gone.‌Short-run promotions are designed to create urgency — if you miss the window, the price jumps back up, or the product disappears. That’s why shoppers often rush on day one, especially when something has already gone viral online.If you don’t fancy going full version, Aldi also sells a standard-sized 75cl version called Le Petit Poulet Rosé for £6.29. That gives shoppers a smaller option while the big bottle remains the headline-grabber for wine drinkers next week.Supermarkets often put limits on discounted alcohol to stop a handful of shoppers from buying it all up and reselling it, or clearing the shelves before everyone else gets a chance. It can also help stores manage stock levels during short promos and avoid headaches at the tills.‌While shoppers can enjoy such wine deals, it is vital to stay mindful of total alcohol intake. Pacing yourself and responsibly tracking your units are important for health and safety. For help or support with alcohol, see Drinkaware's website.Shoppers can stay up to date on the latest offers coming to Aldi stores by visiting the website or picking up the leaflets in-store. Savvy deal hunters can use these to plan ahead and see which deals are fast approaching.Article continues belowAs of August 21, Aldi is in the middle of a student-themed home and kitchen event. This includes cleaning supplies as well as handy appliances like compact air fryers, rice cookers, kettles and toasters.From next week, during the wine sale, Aldi customers can expect to see changes in the middle aisle. The sale event will focus on Baby and Toddler products (from August 27) such as toys, bassinets, kitchenware and more.