What would you do if you ran a cigarette company and your business model, like your customers, was diseased and dying? If you’d seen your market shrink as smoking rates declined, and you were massively undercut by illicit operators?In the time-honoured tradition of Big Tobacco, you’d get creative. Through your front groups, industry-funded modelling, and lobbyists roaming the halls of parliament with sponsored passes and deep pockets, you’d present a tax cut as the “best” way to solve the problem.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles