Visitors sample products at Eqqualberry's booth at Olive Young Festa LA 2026, held Aug. 14-16 in Los Angeles. (Boosters) Eqqualberry, the K-beauty skincare brand operated by Boosters, drew thousands of visitors to its booth at a US beauty festival this month, weeks after landing its first major retail listing in the UK.The company said Thursday that it drew roughly 4,000 visitors to its booth over three days at Olive Young Festa LA 2026, a K-beauty event held Aug. 14-16 as part of the broader Korean culture festival KCON LA 2026.Participating as an Olive Young partner brand, Eqqualberry showcased a five-product lineup for various skin types and concerns at a booth styled around displays of lemons, cherries and blueberries, reflecting the brand's focus on nature-derived ingredients.A testing zone let visitors try flagship products, including the Vitamin Illuminating Serum, NAD+ Peptide Serum and Bakuchiol Plumping Serum, the company noted."Starting this year, we are expanding the points of contact between our K-beauty brand Eqqualberry and consumers worldwide in earnest," an official from Boosters said. "We will do our utmost to deliver nature-inspired solutions for a wide range of skin concerns."The festival appearance extended the brand's strong momentum in North America. Eqqualberry previously reached No. 1 in Amazon's bestseller ranking for serums in the US, and in May it opened a physical retail presence at an Olive Young store in Pasadena, California.In July, Eqqualberry landed a listing with Boots, the UK's leading health and beauty retailer, marking its first major offline push into Europe. Calling Boots a critical gateway to the UK market, the company said it would keep expanding across Europe, building on its product strength and brand credibility.