A new partnership with Olive Young brings 19 Korean beauty brands to Sephora.
19 New K-Beauty Brands Are Coming to Sephora. Here’s What to Buy.
By
Tembe Denton-Hurst,
a writer at the Strategist covering beauty and books.
She joined the site in 2020. Previously, she wrote about beauty and culture for Nylon and Elle.
K-beauty shopping is expanding beyond Olive Young, long the dominant retail destination for both domestic consumers and foreign…
This week, Glossy checked in on K-beauty’s growth beyond traditional beauty categories like makeup and skin care.
Fact: We found a better-than-SK-II essence that’s not $$$.
In Korean beauty retail, Olive Young stands tallest, with 1,367 stores and counting, though that footprint buys no immunity from…
The latest South Korean creams, serums and fragrances from AP Beauty, Kaja Beauty, SW19, Beauty of Joseon and Sulwhasoo.
Morgan Stanley forecasts that K-beauty sales in the U.S. can reach approximately $4 billion in 2026.
BIO HEAL BOH, colorgram, Fillimilli and Delight Project Showcase K-Beauty and Lifestyle Trends at OLIVE YOUNG FESTA LA 2026
