Week 20 building Convertify: the blog post I did not write

The temptation

Query cluster around "AVIF vs WebP vs HEIC 2026" is competitive and valuable. My blog id 1 covers it, published months ago, indexed, gets a small trickle of clicks. The obvious move on paper: write a fresh landing page for the head keyword, link internally, watch it rank.

I did not do that.

Why extend instead

Cannibalization. When two pages on the same domain target the same intent, Google splits the ranking signal. Both underperform. A new page also needs its own authority pool, its own indexing wait, its own crawl budget. On a 5-month-old domain still in sandbox, that trade never pays.