Two months in, 75 pages indexed, zero blog posts. That was the plan — ship converter pages, get them indexed, figure out the informational content later.

Then one keyword changed my mind.

The number that changed things

I've been tracking keywords for Convertify across image conversion queries. Most sit between KD 35 and 86 competitive, slow to move, need real backlinks to crack.

While reviewing the list this week I noticed "what are heic files" 3,600 searches per month, KD 20.