Sam’s Club merchants and brands will soon be able to use Walmart’s data analytics platform to better understand and predict member behavior.
Walmart plans to expand its first-party customer data platform, Scintilla, to Sam’s Club in the U.S. next year, the company said. This has been one of the top requests from the company’s suppliers, Walmart CFO John David Rainey said in a conference call with investors Thursday morning.
The platform will aim to help merchants and suppliers improve execution, assortment, product availability and the member experience through data. This continues the merging of Walmart’s technological capabilities into Sam’s Club, from supply chain to e-commerce and advertising.
“Everything starts with the member and understanding what they need, what they love and what they’re looking for next,” Myron Frazier, chief merchant of Sam’s Club, said in a statement.
“Scintilla will help our merchants and suppliers listen better and act faster,” Frazier added. “It gives us a clearer view of what matters to our members so we can bring them the right items, create more moments of discovery and keep making Sam’s Club a place they are excited to come back to.”
