This is an episode of the Glossy Beauty Podcast, which features candid conversations about how today’s trends are shaping the future of the beauty and wellness industries. More from the series →Midi Health is betting on topical skin care and body care as it diversifies its telehealth offerings to capture more women.
“Women in midlife go through amazing changes with their hormones, … [and] our skin care needs actually change over time with our hormone evolution,” Dr. Kathleen Jordan, MD, chief medical officer of Midi Health, told Glossy. “I usually talk about [this care expansion] as ‘hormone informed skin care’ because that’s really what the market’s been lacking.”
That is, skin care that treats a variety of skin concerns that can develop in mid-life such as dryness, loss of collagen, hyperpigmentation, and acne.
“We saw patients for many years without having [skin-care] products, but what we saw was them struggling to get good products that were actually designed for them,” Dr. Jordan said. “We now see tens of thousands of women every week, and we actually hear from them. We hear their questions. We understand where they’re struggling to get products that actually are meaningful [for their skin concerns], and then in response, we can develop products that actually help them.”
