Australia has enacted a law mandating tech giants to pay levies or strike deals with local media outlets, ensuring fair compensation for news driving platform engagement.
The legislation is called the News Bargaining Incentive
Aug 20, 2026
04:38 pm
What's the storyAustralia has passed a new law that will force major tech companies, including Meta and Google's parent company Alphabet, to pay a levy if they don't strike commercial deals with local media outlets.
The legislation, called the News Bargaining Incentive, imposes a 2.5% tax on these companies' advertising revenues unless they reach agreements with Australian publishers.
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The passage of the News Bargaining laws comes just 24 hours after laws restricting gambling advertisements.
Platforms can offset 2.5% tax by partnering with a mix of large and small media
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