Posted Aug 20, 2026 at 9:23 AM UTCDExternal LinkDays since last rebrand: 256.Microsoft loves renaming products as much as Google loves killing them. Now you can relive those reinventions with The Rebrand Registry, a collection of decades of Microsoft branding history for cloud products, including analysis of which product categories get rebranded most often, and a risk index for future renames.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Dominic Preston
Days since last rebrand: 256.
Microsoft loves renaming products as much as Google loves killing them. Now you can relive those reinventions with The Rebrand Registry, a collection of decades of Microsoft branding history for cloud products, including analysis of which product categories get rebranded most often, and a risk index for future renames. [Link: The Rebrand Registry | https://www.msrebrandregistry.com/ | The Rebrand Registry]
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