On today’s episode of “Daily Variety” podcast, “Dateline” executive producers Liz Cole and Paul Ryan detail how the venerable newsmagazine became a digital content dynamo for NBC News.
Cole, senior executive producer for “Dateline” and president of NBC News Studios, and Ryan, “Dateline” executive producer and a 14-year NBC News veteran, are at the helm of a the team that has made the brand more ubiquitous than ever across linear, digital, free streaming, broadcast, syndication, podcasts, social media and live media platforms.
“People come to us knowing that because we’re associated with NBC News, the stories that we tell are telling are true. They’re grounded in journalism, but we also tell them in a really interesting way and in a way that’s really guided by folks like [‘Dateline’ correspondents] Keith Morris and Josh Mankiewicz, Andrea Canning, Blayne Alexander, Dennis Murphy. We’re really happy that Lester [Holt] is working with us full time now. They just tell a story in a way that they hook you in the first minute, and they’re going to keep you all two hours, through 11 commercial breaks,” Cole says.
Those fundamentals have been applied as “Dateline” has expanded far and wide on digital, social, podcasts and live media.
