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NBC News is launching a new, cross-platform franchise centered on Steve Kornacki's signature data-driven analysis, Kornacki told Axios in an interview.
Why it matters: The network is betting that one of its most recognizable on-air personalities can help drive sign-ups to the new digital subscription offering it launched last year.
State of play: The "Data Dive with Steve Kornacki" franchise will bring Kornacki's analysis to a weekly, subscriber-exclusive newsletter.
