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There are some interesting things happening in the PC market these days and, more importantly, the potential for even more impactful changes over the next year or so. At a high level, overall PC shipments were predicted to decline and are indeed starting to do so on a unit basis.
Driven primarily by huge increases in memory and storage costs, average PC selling prices have risen significantly over the last year. That has dampened overall demand, particularly among cost-sensitive consumers and other low-end PC segments.
Despite this, the major PC makers, notably Dell, HP, and Lenovo, have all reported higher overall PC revenues and expect that growth to continue through 2026. Demand for higher-end, more capable PCs remains strong, and the additional revenue generated by these much more expensive machines is more than offsetting the losses from lower-priced models. That, in itself, is both interesting and surprising.
