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Picking a winner only matters if you get this decision right
Would you rather own one asset or an empire?
In 1977, 20th Century Fox released a strange science-fiction movie that would soon become the highest-grossing film ever made.
The studio took a gamble that other movie production companies had rejected. Fox had backed the right director, financed the right movie, and introduced the world to a franchise that would ultimately generate billions of dollars.
