Although more than 80% of mobile games fold within three years of release, Candy Crush Saga, released in 2012, is a still a dominant force in the phone game sphere. The connect-three game still averages over 80 million active monthly users and generates nearly $1 billion in revenue annually for its parent company, King. Alanna Okun is a writer and game designer based in Brooklyn, New York, and she’s seen first-hand how pervasive the game still is.“I take the subway every day,” Okun said, “And I see someone playing Candy Crush or a game that looks a lot like it on the subway every time I think to look.”There are plenty of reasons for the game’s continued success, including in-game events and dozens of new levels every week, but part of its staying power can also be attributed to its simple gameplay style.“Even in terms of storyline, you're not trying to free a princess from a castle here; you're really trying to see the numbers go up,” Okun said. “There's something very sort of businesslike perhaps about that, and I think that that's something people actually really like.”Listen in the player above to hear more about Candy Crush’s place in today’s gaming landscape.