A new report from Sensor Tower shows that non-gaming apps continued to drive global mobile spending growth in Q2 2026 across iOS and Android, while gaming revenue declined 4.5% year over year. Here are the details.
AI apps lead non-gaming growth as mobile game spending declines
Last month, during Apple’s fiscal Q3 2026 earnings call, the company attributed part of its Services revenue slowdown to weaker mobile gaming performance and regulatory changes affecting the App Store business model.
Today, Sensor Tower published its Q2 2026 Digital Market Index report, offering a closer look at how mobile app spending and downloads changed during the quarter.
According to the report, non-gaming revenue rose 14.6% year over year in Q2 2026, while gaming revenue declined 4.5% over the same period. In absolute terms, non-gaming apps generated $24.4 billion in revenue and 25.5 billion downloads, compared with $19.2 billion in revenue and 11.3 billion downloads for games.
