Saudi content creator turns passion for art into growing Arabic cultural platform
JEDDAH: After many years building and developing digital content teams at major media organizations, Saudi media content creator Farah Al-Ibrahim decided to start her own project to tell stories about art, artists and culture.
The result was Fann Culture, an independent Arabic cultural media platform launched in 2025 to make art, artists and culture more accessible to audiences who may not have an academic background in the field.
For Al-Ibrahim, the move was not about leaving media behind, but using everything she had learned from it to build something of her own.
Speaking to Arab News about her move, she said: “I don’t really see it as stepping away from media. In many ways, Fann Culture is the result of everything I learned working in it.”
